Improve your impact through growth, a high-performing culture, meaningful connections and captivating storytelling, leading to sustained relevance.
If you’re a leader who cares about the impact of their business, read on.
The journey begins with strategy
Through brand, we uncover the emotional and purpose-led beliefs your people care about and resonate with before combining these with strategic positioning. This process improves the awareness of your cause, strengthens your financial position, and attracts others to join.
Four C’s to help your brand
I like to think of brands as living organisms.
Jingles can transport us back to our childhood just by hearing them. They can make us smile when we’re down. We see ourselves in brands and causes around the world. We care about them. So, for me, here are the four Cs to help your brand.
Character
Who are you?
Brands reside in our hearts, souls, and minds. Using archetypes, we can identify specific traits that influence tone of voice, messaging, and potential creative direction.
Culture
What you feel?
It’s the values we hold dear, the rewards we seek, our essence, and why others might join our cause.
Customer
Who you serve?
Adding value is the priority, but first, we need to understand the challenges our customers face and how our promise will help them grow.
Category
Where you win?
There’s no point doing the same as everyone else; that’s too boring. By cleverly positioning your brand and mapping the competitor landscape gives you a holistic advantage.
Tapping into the Culture from the Inside Out
Good people can make an organisation brilliant, and a powerful brand culture starts from within.
I work with a company culture similar to Steven Covey’s circle of influence.
Core
The core of the circles is your team. They help to drive positive change with how they act, behave, and show up daily.
Middle
The middle circle is your customers. They are impacted and influenced by your team's energy, enthusiasm, and passion, which inspires them to tell others about your cause.
Outer
Now for where the magic happens. In the outer circle are the people you cannot directly influence.
However, thanks to your teams’ consistent approach and passion, your customers become advocates of your cause and start to influence potential new customers.
Continue doing what you do well, and you’ll gain lifelong customers, supporters, and promoters through the power of an internal and engaged culture.
This is a crucial part of any organisation's growth.
The core of the circles is your team. They help to drive positive change with how they act, behave, and show up daily.
The middle circle is your customers. They are impacted and influenced by your team's energy, enthusiasm, and passion, which inspires them to tell others about your cause.
Now for where the magic happens. In the outer circle are the people you cannot directly influence.
However, thanks to your teams’ consistent approach and passion, your customers become advocates of your cause and start to influence potential new customers.
Continue doing what you do well, and you’ll gain lifelong customers, supporters, and promoters through the power of an internal and engaged culture.
This is a crucial part of any organisation's growth.
