Thought, practice and progress

I've been wondering does anyone know what a Chief Brand Officer is?

And what happens when culture is built from the inside out.

"We've decided to end the engagement," the founder said. Very calm and, in fact, very matter-of-fact. As if cancelling a Netflix subscription, instead of a culture contract.

You know that heaviness in meetings when the good people keep quiet and jokes land flat. That's a first sign that a culture is drifting.

Most leaders do not realise until it is too late that a toxic workplace culture is draining cash, energy and trust. By the time you notice, the best folk are already out the door.

When your team’s values, behaviours, and beliefs are all pulling in the same direction as yours or the organisation’s vision, you get a level of fluidness that can’t be faked

For any leaders who care about their influence and growth, building a legacy brand isn’t just about profits; it’s about purpose, consistency, and doing something different.

Each person is instructed by the row master while facing the opposing way they travelled, they trusted and believed. The kind of very early stages of company culture in the workplace.

A brand archetype can help you better understand who you are as a business, your story, and the values that drive you forward. 

GITs are a simple and effective way to achieve goals. One GIT in our life to succeed.

Sharing structure, tips, and experiences that help me run engaging and productive workshops.

Here you can take a quiz to examine your organisation's: Direction, Culture, Personality, Positioning, Customer Service & Leadership.

Sharing some thoughts on how to do these interviews effectively and why they're critical for strategic growth.

By figuring out how to alleviate a customer’s pain point, you can establish the value and message best for that group.

In the non-profit world, maintaining a strong and consistent brand is not just a matter of looks; it's crucial to achieving your mission and making a lasting impact.

Tips on how you can elevate your brand without the deafening drumbeat of self-promotion.

I believe at its core, lie the 'Four C’s': Character, Culture, Customer, and Category. Here's how they work.

Double denim & purpose-led leaders have these traits in common: Confidence. Boldness. Doing something out there for others to follow.

Your brand purpose is the reason you exist beyond making money, it should never change.

Your brand personality is a powerful communication strategy that breathes life into your identity.  

Does culture eat strategy for breakfast? Let's dig in with some tips to takeaway.

It's time to reflect over the last six months of being a trustee board member of a National Bereavement Charity. (Cue serious face in the picture)

What is our purpose... Wow, that's a tricky question to uncover, but I love a challenge. Let's dig in.